When two brands built on performance come together, the story that follows must live up to that ambition. The partnership between Piquadro and the Audi Revolut F1 Team is rooted in this shared vision: technology, research, and development as the driving forces behind excellence.
Piquadro is both a sponsor of the team and the official luggage supplier for the crew and its drivers. A strategic role, especially considering that a Formula 1 season includes 24 Grands Prix around the world. An F1 team is a complex, constantly moving organization: every detail—from logistics to the personal management of drivers—must meet the same standards of precision and reliability demanded on track.

To tell this story of synergy, Digital Lighthouse produced a main spot and a series of social media contents designed to highlight the shared values of the two brands. Audi pursues performance on track, while Piquadro achieves it through materials, design, and technological solutions applied to its products. Two different worlds, united by a single drive for continuous improvement.

Filming inside Formula 1

From a production standpoint, the project represented a high-level challenge. Working with a Formula 1 team means adapting to tight schedules, strict protocols, and highly sensitive environments. Thanks to over a decade of experience in the F1 world, Digital Lighthouse once again demonstrated its ability to operate with precision in complex settings.
The first days of shooting took place at the team’s factory in Hinwil. Here, a compact and agile filming crew was deployed, designed to integrate seamlessly with the team’s daily operations. In just a few days, high-quality sets were built within real production environments: from manufacturing departments to logistics facilities, from engineering offices to the wind tunnel.
Each space was enhanced without ever interfering with the team’s work. Technology, organization, and coordination made it possible to capture powerful and authentic images—conveying the industrial and technological dimension shared by Audi and Piquadro.

From Hinwil to Cannes: building a studio from scratch

The second phase of the project took place in Cannes, where filming featured the team’s official drivers, Nico Hülkenberg and Gabriel Bortoleto.
Here, the challenge shifted—but remained equally ambitious. Inside an empty space at a partner hotel of the Audi F1 Team, a fully functional film studio was built from the ground up. Three distinct sets were created, each designed to visually connect with both the team’s world and Piquadro’s identity.
Surrounding the sets, a large video mapping installation transformed the space into an immersive and dynamic environment, adaptable to different types of content: from the main spot to social formats. This technological solution enhanced the visual storytelling while ensuring aesthetic consistency and maximum creative flexibility.

Professionalism under pressure

Working between a Formula 1 factory and a fully constructed off-site set means managing complex variables: tight timelines, security requirements, drivers’ schedules, and coordination with the communication and marketing teams of two global brands.
In this context, Digital Lighthouse reaffirmed its identity as a production company capable of adapting quickly without ever compromising on quality. Professionalism, creativity, and technological expertise remained constant throughout every phase of the project.
The result is a body of content that goes beyond simply showcasing a sponsorship—it brings to life a true cultural alignment. Because ultimately, whether it’s shaving milliseconds off lap times or designing the perfect luggage to travel across 24 Grands Prix worldwide, the underlying principle is the same: innovate to perform—and tell that story through visuals that rise to the challenge.