The collaboration between Digital Lighthouse and Alfa Romeo was born with the aim of portraying one of the most iconic names in global automotive history through audiovisual productions that combine cinematic language, technology, and emotional storytelling. In recent years, this journey has led to the creation of spectacular projects designed to celebrate the identity of the Biscione brand and its deep connection to Italy’s industrial and cultural heritage.
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The Faenza-based team continues its evolution in the world of Formula 1. After fourteen years as Scuderia Toro Rosso (2006–2019) and four seasons under the name Scuderia AlphaTauri (2020–2023), a new and significant rebranding arrived in 2024: the team became Visa Cash App Racing Bulls F1 Team.
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In 2020, a new chapter began in the history of the Faenza-based team. Scuderia Toro Rosso, owned by Red Bull, underwent a major transformation and became Scuderia AlphaTauri—marking one of the most significant rebrands in recent Formula 1 history. This was far more than a simple name change: the team embraced a new brand identity, a completely renewed tone of voice, and a positioning that reflected the arrival of AlphaTauri as title sponsor, Red Bull’s own premium fashion label.
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The collaboration between Digital Lighthouse and Scuderia Toro Rosso stands as one of the most enduring and significant projects in the history of our production house. What began over ten years ago has steadily evolved, keeping pace with the transformation of digital language and audiovisual production within the world of Formula 1.
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