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Automotive & Motorsport

Digital Lighthouse & Scuderia AlphaTauri: four years of innovation across Formula 1, fashion, and technology

In 2020, a new chapter began in the history of the Faenza-based team. Scuderia Toro Rosso, owned by Red Bull, underwent a major transformation and became Scuderia AlphaTauri—marking one of the most significant rebrands in recent Formula 1 history. This was far more than a simple name change: the team embraced a new brand identity, a completely renewed tone of voice, and a positioning that reflected the arrival of AlphaTauri as title sponsor, Red Bull’s own premium fashion label.
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Digital Lighthouse & Scuderia Toro Rosso: over a decade of innovation in Formula 1

The collaboration between Digital Lighthouse and Scuderia Toro Rosso stands as one of the most enduring and significant projects in the history of our production house. What began over ten years ago has steadily evolved, keeping pace with the transformation of digital language and audiovisual production within the world of Formula 1.
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